Corporate event market seen reaching $730.7 billion by 2035

By AI, Created 12:20 PM UTC, May 22, 2026, /AGP/ – The global corporate event market is projected to more than double from $330.9 billion in 2023 to $730.7 billion by 2035, driven by demand for conferences, seminars, hybrid formats and technology-enabled events. North America led the market in 2021, while virtual events and corporate seminars are forecast to post the fastest growth.

Why it matters: - Corporate events remain a major revenue pool for planners, venues and service providers across conferences, seminars, trade shows and company meetings. - The market’s projected climb to $730.7 billion by 2035 signals continued spending on in-person, virtual and hybrid event formats. - Faster growth in seminars, virtual events and information technology-linked demand points to where suppliers may see the strongest opportunity.

What happened: - The global corporate event market was valued at $330.9 billion in 2023. - The market is projected to reach $730.7 billion by 2035. - The forecast implies a 7% compound annual growth rate from 2024 to 2035. - Allied Market Research published the report on May 22, 2026. - The report covers event type, platform type, industry and region. - The report includes a sample request page and a buying inquiry page: Request the sample PDF and purchase inquiry.

The details: - The corporate and seminar segment is forecast to grow at a 10.1% CAGR during the forecast period. - The conference and seminars category held 52% of market share in 2021. - The information technology segment held 33% of market share in 2021. - The information technology segment is projected to grow at a 10.1% CAGR during the forecast period. - The automotive segment is expected to grow at a 11.1% CAGR from 2022 to 2031. - The physical event segment held 57.5% of market share in 2021. - The virtual events segment is projected to grow at a 10.8% CAGR during the forecast period. - North America held 30% of market share in 2021. - The U.S. held the largest share within North America when macroeconomic factors were considered. - Mexico is expected to grow rapidly during the forecast period because of rising disposable income. - The report segments the market by conferences and seminars, trade shows and exhibitions, incentive programs, company meetings and others. - The platform split includes physical, virtual and hybrid events. - The industry split includes financial services, information technology, real estate and infrastructure, automotive and others. - The financial services segment includes banking and insurance. - The regional breakdown covers North America, Europe, Asia-Pacific and LAMEA. - The report profiles 360 Destination Group, Access Destination Services, LLC, BCD Travel Services B.V., BI Worldwide, CWT, Cievents, Creative Group, Inc., ITA Group, Maritz Holdings, Inc. and Reed Exhibitions Ltd.

Between the lines: - Demand is shifting toward formats that combine audience engagement with flexible delivery, especially hybrid and virtual events. - The strongest growth rates are concentrated in seminars, virtual events and information technology, suggesting buyers are prioritizing communication, networking and product showcase use cases. - North America’s lead reflects mature event infrastructure, while faster growth in Mexico highlights room for expansion in emerging markets. - The report’s long list of supplier names suggests a fragmented, competitive services market rather than a single dominant player.

What’s next: - Corporate event providers are likely to keep investing in digital tools, venue capabilities and audio-visual services as hybrid delivery expands. - MICE-related spending in North America and Europe may remain supported by infrastructure investments and business travel activity. - Vendors focused on IT, automotive and virtual event offerings appear positioned to capture above-market growth.

The bottom line: - The corporate event market is on track for steady expansion through 2035, with the best growth opportunities centered on seminars, virtual events and technology-heavy segments.